QRC Investment Advisors LLP (QRC) is a SEBI registered Portfolio Management Service (PMS) provider. With the founders' 45+ years of experience and learning across various aspects of the capital markets, we run a market capitalization & benchmark agnostic investment strategy.The idea of QRC was conceived on Queens Road Central in Hong Kong (popularly called QRC) and our name is also the basis of our core beliefs and forms the ethos of the firm.Quality – The most important aspect of our investment in a company is the Quality of its business. We look for high returns on capital, ability to generate solid and consistent cash flow, low debt on its balance sheet and an ability to fund growth largely through the accruals of the business.Research – We follow a thorough and in-depth Research process to identify quality investment opportunities. This includes building a deep understanding of the business and its key drivers through our regular and ongoing discussions with management of the company, its competitors, its customers and vendors.Client Focus – QRC's aim is to protect and build its clients' wealth over the long term. Our main objective is to prevent permanent loss of capital while taking appropriate risks that we understand.We believe a conservative approach that protects downside and steadily grows wealth is a better outcome versus one that ‘promises' big returns but comes with significantly higher risks which are rarely, if at all ever fully understood.