Saurav Singh's Contact Details

Saurav Singh's Company Details

JIO.SG

Singapore, , Singapore • 11 - 50 Employees
Information Technology and Services

In this digital age, innovation is driven by data analytics and technology. We provide a platform where media and market research firms can filter out the noise from their data and gain valuable and actionable insights on their viewers. We are in the age where 65% of our audience was born in the internet age with Gen Y and millennials who want it all and want it now! The average attention span of an internet user stands at 8s, which is why brands and advertisers are shifting their strategy online to focus on engaging digital content and video ads in order to capture the attention of these users. This is fuelling the advent of customized advertising and video content throughout the world encouraging only curated quality content. Our solution, is to leverage on facial recognition technology with emotion detection and eye-tracking to enhance media research by studying advertisements and video content. This would enable content creators, brands, market research and media companies gain a deeper understanding of how their content stirs their audience emotionally.