PLUSH Protein™ is The Perfect Protein™ for soft, silky, sexy hair and skin!We all, at some point in our lives, have wished our hair and skin were healthier, more supple, and soft to the touch -- simply put -- moisturized, soft, and sexy. So I created a product out of unadulterated desperation, that would solve this problem for myself and someone very close to my heart-my vivacious, strong-willed, independent thinking, natural-haired daughter (we'll save that story for another time). PLUSH Protein™ uses our 100% proprietary protein blend to formulate it's products, designed to give you softer, silkier, and sexier hair and skin.