Scott Atkinson's Contact Details

Scott Atkinson's Company Details

Red Clay Interactive Inc

Sugar Hill, GA, US • 20 - 49 Employees
Advertising/Marketing/PR

Red Clay Interactive uses strategy, creativity and technology to solve classic business & marketing problems with a digital-first approach. An open, high-energy office space promotes cross-functional collaboration between SEO experts, copywriters, programmers, designers, engagement strategists and developers. We're a neo-traditional agency that works hard together and celebrates winning for our clients. We believe solutions to marketing problems are consumer-centric, not isolated tactics like websites, media plans, or SEM tricks. Today, engagement is less about reach and frequency and more about relevance, context, and an interactive experience. The goal is to build relationships, and thus, build businesses by changing behavior, influencing attitudes and perceptions, and inspiring new thinking.There's no magic to our process, or any agency's. But there's great discipline in determining who, what, where, when and how to employ communications tactics. All that matters is an engagement strategy that optimizes the strongest synergy between ideas and consumer touch points. One that demonstrates how a consumer will experience various messages throughout the customer journey, from a website designed to empower a robust marketing program to the paid, shared and earned media that give it life.So, does Red Clay build websites? Always. And complex online applications. And APIs. The beauty of perfectly written code will never grow stale to us. But we're just as passionate about making them thrive with content creation, marketing automation, site optimization, advertising and beyond. Metaphorically speaking, we love building the car, but there's nothing like the thrill of the drive.