Scott Calise's Contact Details

Scott Calise's Company Details

Fillungo

Chapel Hill, NC, US • 5 - 9 Employees
Management Consulting

Does your company have a digital presence? If so then you have a product and a data stream that needs strategy, oversight and analysis to grow. Enter Fillungo, we are a product analytics focused agency who has been helping clients across a variety of industries, at different product lifecycle stages make data driven decisions. Below is a list of the strategies and tactics we employ and outlines the general philosophy we follow to support an end to end ongoing product development practice.We'd love the opportunity to connect and hear about your business and objectives and discuss how we can support you in achieving them.Business Strategy / Goal and Objective Setting - the foundation to it all, if clear goals aren't set and quantifiable, then how do you or your team know what to focus on first?Data Strategy - align your data collection to preset, quantifiable objectivesImplementation - translate those business objectives into technical specifications for your dev, or ours, to implement for collection into an analytics tool (Google, Adobe, Amplitude, Mix Panel etc)Data Governance / Quality Assurance - "Garbage in, garbage out" Data collection is not a set it and forget it thing, ongoing QA ensures the data you collected yesterday, is there tomorrowReporting and Dashboarding - focusing in on KPI's and trends, not vanity metrics, reporting is the necessary evil to ensure you and your teams have a shared understanding of product performanceAnalysis and Insights - Shifts in trends or KPI's lead to the fun, where we dig into the what and why and provide suggestions and next steps, not just data points.Testing and Optimization - the only way to know for sure is to test your hypothesis, ensure performance wasn't a freak occurrence and confidently roll-out changesUser / UX Research - not sure which features to prioritize in your MVP? Talking to users is invaluable yet often overlooked. Nothing brings a data point to life like talking to your audience/customers