ListenFirst is a data and analytics company that helps brands, networks, and studios make sense of and act on all of their disparate marketing and advertising data and activities. The ListenFirst platform tracks 2,500 TV programs, 2,000 films, and 10K+ consumer brands across a wide range of public and proprietary data channels (including social, web analytics, ad serving, sales figures, customer engagement, media impact, and more), enabling clients with competitive context, impact analyses (around sponsorships, premieres, press activity, etc), smarter and more efficient reporting, cross-channel data products, and a holistic view of their current standing in the marketplace. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks, Food Network, Proximo Spirits (Jose Cuervo, Three Olives, Kraken, etc.), NewYork-Presbyterian, Sony Pictures Entertainment, Universal Pictures, USA Network, and others. Their cross-channel data products, including ListenFirst Digital Audience Ratings (DAR) and ListenFirst Digital Engagement Ratings (DER), are published weekly with a number of different partners, including Variety, MediaPost, Bleacher Report, and the New York Post.