Scott Murdock's Colleagues at Decision Insight
Scott Murdock's Contact Details
816-221-0445
Decision Insight
Scott Murdock's Company Details
Decision Insight (DI), a division of TABS Analytics, is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. We develop and apply technology-enabled research methods and create predictive simulations in order to understand shopper behavior, attitudes, and motivations. Our Test & Learn research is forward-looking and based on shopper behavior. We excel at crafting forward-leaning recommendations that lead to marketplace activation whether in innovation, packaging, category assortment, shelf arrangement, eCommerce strategies, etc. We've been in the market research space over 30 years and pioneered online virtual shopping 20 years ago. In category after category, we have correlated to brand share at .90 or better. That spirit of innovation lives on as we continue to raise the bar on analytic methods to help our clients address strategic business issues. Today, our expertise in technology-enabled methodology combined with best-in-class research professionals and strategic planners, reliably transform consumer insights into successful retail solutions.We're trusted partners to leaders in diverse industries such as food & beverage, pet care, beverage alcohol, restaurants, home goods, OTC pharmaceuticals, and more. The company is headquartered in Kansas City, MO. Visit us at www.decisioninsight.com.