Scott Rozek's Contact Details

Scott Rozek's Company Details

Unisearch Partners, Inc.

Troy, MI, US • 5 - 9 Employees
Advertising/Marketing/PR

We specialize in hybrid, quali-quant research solutions (both in-person & online). For over 20 years, we've worked with dozens of blue-chip clients to help solve a wide range of marketing issues, As former clients ourselves, our custom solutions reflect our experience as marketers, not just researchers. We have a passion for revealing the underlying reasons driving consumer behavior that can make a real difference for our clients in their strategic decision-making.We utilize audience response technology in-person, and/or a multi-function online platform to craft a custom, integrated approach that has proven effective for several key marketing issues. These include:• MID-LATE STAGE CONCEPT TESTING. Many use our hybrid techniques as a downstream concept selection & optimization study prior to moving on to a BASES or other final concept evaluation tool. • EARLY STAGE COPY TESTING. Our hybrid approach is a great way to help determine if a creative idea is on strategy & worthy of further development. It's an effective diagnostic tool & increases the likelihood your chosen campaign will meet your downstream hurdles (like Link™ or other copy evaluation tools).• "EXPERIENTIAL" CONCEPT TESTING. Those situations where you need consumers to physically interact with a product or package, but still want both quant & qual results quickly.• POSITIONING / MESSAGING STUDIES. Identifying the best way to talk about new product ideas or services to drive interest.• SUPER BOWL AD TESTING. Over 18 years of experience with several major advertisers (including A-Busch & PepsiC) with very high success rate at predicting top ten finishers in USA Today Ad Meter. In that time, we've tested over 40% of the ads that finished in the top 10.• PACKAGING TESTING. Optimizing new packaging forms or design options• RESEARCHING SENSITIVE TOPICS. Our techniques allow respondents to feel secure about their anonymity, so they feel comfortable telling us what they really think.