Since 2008, VOC Systems has helped world-class hotels improve performance through a radically different approach to collecting and reporting guest experiences. Its primary service, ExpressWayTM, captures, codes and reports free-form guest comments in real time, resulting in on-property service recoveries, reduced problems and enhanced employee coaching, training, recognition and motivation. Results reported by clients have been dramatic and record-breaking, including state and national (AH&LA) awards for guest relations, new highs in key survey metrics and impressive rank improvements within brands and social media channels.