Krampade® is "Based on Science, not Sweat®".Other sports drinks are formulated to replace electrolytes lost in sweat. This assumes that all electrolytes lost in sweat provide a complete picture of electrolyte balance in the body. This does not take into account the shift in kidney function during sweating. As the body loses sodium through sweat, the kidney shifts from losing sodium to losing potassium. When potassium in muscle cells is reduced, cramping occurs.The Krampade® solution is to rapidly replace this potassium, shifting the level of potassium in the blood to help replace potassium lost. Krampade® started as an experiment by the founder, a medical school professor who suffered from cramps his entire life. Suffering through cramps as a college athlete and under many circumstances, including experiencing tetany in his hands and feet, he felt there had to be a better way to live. At 49, he embarked on an experiment using self-dosing of potassium chloride to replace potassium lost every day through kidney function. His hands stopped cramping while doing simple tasks and his cramping during competition, exercise, and everyday life simply vanished. Krampade® was born. Krampade® works for a wide range of cramps, from athletic cramps to night-time leg and foot cramps to menstrual cramps to everyday cramping associated with one's job or activity…simply…Krampade just works!Krampade® operates based on six core values. First, we apply the integrity and ethics of science to our business as we are scientists first. Second, we strive to source all raw materials from the USA as support the American worker and farmer. Third, we believe in absolute transparency, where a handshake still means something. Fourth, we are strong believers in education and strive to educate our consumers. Fifth, we are overtly honest and never play on the ignorance or take advantage customers. Sixth, we are a philanthropy driven company and pay forward to aid our communities.