Why speak to any other insurance broker, when Appletons can provide you with the answers to all your business insurance and personal insurance needs?Appletons (previously known as Perry Appleton Group) has been trading for over 35 years and holds a prominent position in the midlands – placing us well to serve our clients around the UK.Whether you are a large corporate, SME or start up business, our experienced commercial team offer comprehensive commercial insurance and risk management advice and support, to give you the peace of mind to focus on running your business. For our private clients, we have a dedicated team with many years experiencing dealing in all aspects of personal insurance arrangements. We offer a bespoke and truly personal service – you can be confident that your most valued and valuable possessions are in safe hands.As a fully FCA regulated company you can be sure that your best interests are always at the heart of all advice that we give. We take the time to get to know our clients, so we can offer the best advice and the most appropriate insurance products to suit your unique requirements.In March 2020, we became part of Ethos Broking. Our partnership with Ethos Broking gives us greater prominence in the insurance broking market, meaning access to exclusive policy wordings and niche products, while remaining independent and always accessible to our clients.