Punch Above makes online videos. We specialise in producing promotional videos for small business websites – allowing them to punch above their weight. But, so pleased are they with our work, our clients often ask us to make other productions for them, such as training videos and product demonstrations. Typically, our videos are not ‘pack shots' – limited to beautiful photography of the client's products with some slick voiceover (or, for the service sector equivalent, imagine a typical health club or spa promo video). Instead we bring out the human side of the business, creating an online connection between company and customer. And, though definitely promotional in nature, our promo work generally adopts documentary making principles and techniques.