Serene Leong
Assistant General Secretary (Marketing & Communications) at Singapore Kindness Movement - Singapore, , Singapore
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Singapore Kindness Movement
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Singapore Kindness Movement
Singapore, , Singapore • 11 - 50 EmployeesNonprofit Organization Management
The Singapore Kindness Movement (SKM) is a non-profit organization that executes public education programs aimed at cultivating kindness and graciousness in Singaporean society. It was officially launched in 2001. The movement serves as the successor to the Singapore Courtesy Council that oversaw the National Courtesy Campaign (Singapore) from the 80's through the 90's. To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration. Our mission statement is: To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone. Objectives of SKM - To encourage all Singaporeans to be kind and considerate. - To create public awareness of acts of kindness. - To influence and raise the standards of behaviour and responsibility.