Shannah McArdle's Colleagues at Sports Innovation Lab
Shannah McArdle's Contact Details
Greater Boston Area
Sports Innovation Lab
Shannah McArdle's Company Details
As the leading global sports market research and advisory firm, we help sports organizations understand who their fans are and how technology is changing their behavior.Sports business decisions require understanding an ever-changing fan: The Fluid Fan™. Sports Innovation Lab exists to educate clients on who their Fluid Fans are and how technology is changing their behavior. We use our industry-leading fan data and research to inspire brands to create breakthrough fan experiences, and work with the world's leading sports organizations including the NFL, NHL, NASCAR, FIFA, Google, Facebook, Coca-Cola, Visa and more. Sports Innovation Lab takes a model proven in other industries and brings it to sports. With a deep focus on the ever-changing world of sports technology and innovation,we collect consent based data from fans to understand how they are consuming and interacting with sports. We derive additional insights from a world-class network of international advisors across a wide range of industries and through strong partnerships with leading universities. The Lab showcases what is possible today so its clients move with clarity and confidence in the future.Sports Innovation Lab officially launched January, 2017.