Sharon Farley's Contact Details

Sharon Farley's Company Details

Orchard Point Group

Cary, NC, US • 10 - 19 Employees
Management Consulting

WHO IS ORCHARD POINT GROUP?A nimble, meticulous team of project managers and brand managers, we partner with healthcare/pharmaceutical brand marketing teams to assemble, direct, and ensure seamless collaboration between internal and external resources , managing all moving parts to ensure programs are launched on-time, on-budget, and on-message. With our team's extensive experience comes a solid understanding of pharma processes and procedures, including copy approval and preferred agencies. We hit the ground running, and keep you on course.ORCHARD POINT SERVICES:• PROGRAM/PROJECT MANAGEMENT: We will work with all stakeholders to map out an approach, implement a timeline, handle vendor selection & management, perform risk analysis to head off potential obstacles, and track all action items through to a successful launch.• MANAGEMENT & EXECUTION OF MARKETING TACTICS: Functioning as part of YOUR brand team, our team has managed and tracked successful launches of numerous direct-to-consumer and healthcare physician-targeted initiatives. We coordinate across internal departments and external agencies to ensure tactics are implemented on time and on strategy, for campaign budgets large and small.• MARKETING STRATEGY AND PLANNING: You have a marketing vision and goal. OPG can help you create a strategic roadmap to get from point A to B.• EVENT MANAGEMENT: We'll engage and partner with an established event planning vendor to plan, manage, and execute your company meetings and events – big and small in size. Annual conferences, trade shows, sales meetings, summits – OPG will function as an extension of your existing team, functioning as the "hub" of the initiative.• CRM, DIGITAL MARKETING, ANALYTICS: Capturing the importance of integrating messages across multiple channels, and tracking for clear results.• TECHNICAL & PROMOTIONAL COPYWRITING: Fast, professional creative support unburdened by typical agency overhead & timelines.And more!