Shawna McNiven's Colleagues at Boathouse
Shawna McNiven's Contact Details
781-663-6600
Canada
Boathouse
Shawna McNiven's Company Details
As marketing portfolio managers guided by insightful data and obsessed with result-driven creativity, we believe the kind of performance respected in the boardroom can't be achieved by a single-channel view of the world. We have taken our lead from the investment management business, and we manage marketing budgets like investment managers actively manage their portfolios, leveraging different asset classes to achieve predictable performance. When we combine this data-driven approach with purposeful creativity, we outperform for clients.We are pathological idealists. Creating new knowledge. Driven to rebuild the CMO's relationship with the C-suite. Humbly cutting through the B.S. Always connecting strategy and execution. Agile and nimble. Relentlessly believing in the power of creativity to multiply performance. Innovating the remote work model. Demanding individuality and teamwork. Earning client trust. Outperforming.