Shehmir Rangwala's Contact Details

Shehmir Rangwala's Company Details

Marketing Brainology

Plano, TX, US • 20 - 49 Employees
Advertising/Marketing/PR

Marketing Brainology is a consulting practice who collects & translates consumer & shopper insights to corporate America; especially the latest findings from Eye-Tracking, Behavioral Science, & NeuroScience. Marketing Brainology focuses on Neuromarketing & human decision-making; helping unlock the mystery of human emotion & how it impacts brands & companies.Marketing Brainology focuses on the art & science of human decision-making; delving into the emotions of why people do what they do, whether that is buying products or making other life choices. Other research has traditionally relied on what people tell us they are thinking or doing; which almost always is not accurate of their real behavior and unfiltered thoughts. Marketing Brainology's Neurolabs are based in Plano, Texas, but they have portable labs that can be set-up in any location. They use 16-sensor EEG equipment & Tobii Eye-Tracking, along with 1:1 interviews to better understand consumers/shoppers. Their studies incorporate packaging, advertising, in-store promotions, and merchandising.Marketing Brainology speaks globally about key NeuroMarketing, Behavioral Sciences, and the differences between men and women. In fact, gender differences exist in about 95% of NeuroScience studies ever conducted. Men and women are innately wired differently, and therefore businesses should insure their marketing strategies reflect their key stakeholders and decision-makers.