Shelby Woods's Colleagues at MarketLab, Inc.
Shelby Woods's Contact Details
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Brentwood, Tennessee
MarketLab, Inc.
Shelby Woods's Company Details
We live and breathe market research... so you don't have to. MarketLab is a boutique market research firm that's completely scalable--large enough to complete strategic multi-phased international projects, yet nimble enough to turn around tactical projects to meet tight deadlines. Founded in 1997, MarketLab has steadily expanded our reach by providing informed counsel for our clients. Our clients span the country and the globe; we have grown primarily through referrals and repeat business. We're adept at working with big brands as well as with smaller niche brands. While we love complex rebranding and multifaceted consumer segmentation projects, we're equally skilled at executing more routine assignments such as concept and packaging testing, product taste testing and message testing. We help clients with tactical assignments like tabulating and / or coding data, or analyzing existing data. We understand that while the project may be small, it is critical to our clients' success. Our clients keep coming back and refer their colleagues to MarketLab for two big reasons: 1) we make every effort to contain costs, and 2) we customize scalable solutions that leverage the existing infrastructure wherever possible in order to stretch marketing research dollars. MarketLab's approach to both qualitative and quantitative market research is to improve the competitive edge and minimize risk, to help our clients learn about the buying habits and practices of their audiences. MarketLab spans a wide range of industries, including consumer packaged goods, food and beverage, travel, financial services, technology, pet care, personal care and media. We don't work in a vacuum; rather, MarketLab's research professionals are deeply grounded in the business environment. We design every research study from planning through implementation, to not just provide results, but to deliver actionable data that will help our clients make the most informed business decisions possible.