UPD for Trading and Distribution is a subsidiary of Union Group running the telecommunication and technology distribution. UPD began as a subdivision at Union Group, established in 2014 to continue the grow and become one of the top recognized value-add distributors in consumer electronics and technology market.UPD acquired the rights to distribute Huawei products all over Egypt through its vast experience and enormous distribution network of Sales Representatives, Distribution Centers, Warehouses, Vehicles and more.UPD ventured into a new challenge and founded its first brand of mobile accessories "BUDDY" with firm roots, UPD anticipated the market's needs for high quality but affordable accessories and fulfilled it. "BUDDY" mobile accessories is the next step in UPD's evolution and one of its notable milestones.