Mentor eData develops application software that dramatically improves behind-the-wheel driver training effectiveness for both civilian and DoD drivers. Our mobile apps (DrivingBuddy) and analytics (DriveInsight) facilitate driver awareness of the implications of driving behaviors that improve safety and proficiency. Our unique application architecture facilitates integration with other apps to tap into large existing app user bases and rapidly generate massive amounts of driving and other demographic data. We continuously refine and develop innovative analytics for driving schools, DoD driver training, fleets and consumer apps that reward good drivers and increase the competency and awareness of drivers of all ages.