Shijin Xi's Company Details
Palo Alto, CA, US • 250 - 499 Employees
SaaS
BrightRoll is Yahoo's unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
video advertising
display advertising
native advertising
online
mobile
connected TV
programmatic
real-time bidding (RTB)
advertiser
audience
marketplace
exchange
brand
agency
ad network
demand side platform (DSP)
publisher
digital advertising
ROI
AdTech
SaaS
Data Processing and Preparation
Internet
Information Technology