PURA LUXE IS THE NEXT GENERATION IN PROFESSIONAL HAIR SMOOTHING TREATMENTS. OUR MISSION IS TO ENCOURAGE A NON TOXIC MOVEMENT AMONGST THE PROFESSIONALS IN OUR BEAUTY INDUSTRY BY OFFERING THEM A NON TOXIC TREATMENT THAT WILL LEAVE THEIR CLIENTS HAIR SMOOTH, FRIZZ FREE, SHINY, AND HEALTHY WITHOUT EXPOSURE TO ANY CANCER CAUSING FUMES.