Feetium gives customers in a shoe store the confidence to buy online.Feetium's high accuracy of fitting technology can greatly reduce the percentage of returned shoes due to improper shoe fitting. The e-commerce revolution has devalued the centrality of physical stores, leaving multichannel chains to share the same online challenges as pure play and DTC vendors. Despite their costly upkeep, physical stores have minimal value to online sales.Feetium's customized fitting capabilities created in physical stores are used in multichannel online stores, giving them a competitive edge over pure play rivals