Simon Ekelund's Contact Details

Simon Ekelund's Company Details

SIRPLUS CLOTHING

London, ENG, UK • 20 - 49 Employees
Textiles/Apparel Products

SIRPLUS crafts contemporary menswear from quality fabrics, including surplus with a focus on British craftsmanship. With a London led design team, championing sustainability and style, founder Henry Hales has forged a menswear collection through upcycling offcuts and surplus fabric from factories and tailors, reimagining classic garments in a more contemporary and luxury guise.Founded in 2010, Henry made an interesting discovery while plotting to take over the men's underwear market: Savile Row and Jermyn Street shirt-makers often ended up with a surplus of fabric that would otherwise go to waste. Enough fabric to make some seriously good boxers and so, SIRPLUS was born.Over the last ten years, SIRPLUS has grown from a market stall to multiple central London locations. Still making boxer shorts from fabric offcuts to a full range of functional wardrobe staples to wear over the underwear that started the brand, all with a constant connection to our roots in surplus fabric. SIRPLUS designs with a vision of your clothes lasting longer, being worn more often and a considered approach to fashion and production. Shops in London: Portobello | King's Road | Prince's Arcade | Islington | Royal Exchange