Siobhan Benson's Contact Details

Siobhan Benson's Company Details

the Qual Agency | strategic insights + creative agency

Cape Town, Western Cape, South Africa • 2 Employees
Market Research

∙ taking authentic consumer nuance full circle into authentic creative direction ∙why?We're qualitative researchers tired of seeing creative and product positioning (and everything else under the sun post-insights) missing the consumer mark. *sigh*Consumer-led nuance is lost with every agency hand-over. So, we've taken things into our own hands. *literally*how?We have the collective skill-set of all agency types, creatives and minds, across Sub-Saharan Africa. Handling everything: consumer → insights → strategy → brand → product → creative → design → advertising. and,Our clients get bang for their bucks:- We find the right mix to fit into any budget. *scope: scale: cost*- We know time is precious, we don't waste yours. – We are consumer insights driven, every step of the creative journey. - We've got street cred in 11 African countries.- We put our nose into your business to get to what you need, not what you want. *yes, we're cheeky like that*what?• Traditional Qualitative Research • Our new Contemporary Qualitative Research™• Strategy + Think Tanks• Creative: brand + product + digital design + media + marketing + PR + advertising direction. Our strategic expertise:- CONSUMER new market scoping, market alignment, consumer + generation profiling, cultural nuance. - BRAND new brand dev, re-branding, brand + competitor positioning, brand reputation + loyalty, consumer value proposition (cvp), brand activation. - PRODUCT new product ideation, product usp + value proposition, concept proposition, product positioning, product launch planning. - SHOPPER touch point journey, path to purchase, point of sale, decision-making matrix, purchase influencers. - DIGITAL ux, online path to purchase, social media. - CORPORATE culture, employee value proposition (evp). - MARKETING + COMMS media + content + digital + social media strategy, marketing campaigns (above + below the line), PR + communications strategy.• CONTACT FOUNDER: LARA@THEQUAL.AGENCY