Collinson Latitude is one of the world's leading providers of loyalty commerce solutions. Since 2009, we've been delivering value through loyalty for some of the world's leading travel and financial services brands. Today, we work with over 30 brands across four continents, helping to make loyalty programmes more valuable for over 110 million loyalty programme members. Collinson Latitude is headquartered in London, with regional offices in Dallas, Dubai and Singapore. We're also part of the Collinson Group. Collinson Group is a global leader in influencing customer behaviour to drive revenue and add value, with 25 years Loyalty experience and over 170 clients worldwide. To learn more about Collinson Latitude's solutions, visit collinsonlatitude.com To see the latest opinion and insight from our team, visit collinsonlatitude.com/collinson-latitude-blog and collinsonlatitude.com/insights