YellowTin's mission is to fight climate change by addressing the dramatic need for carbon reductions for the residential markets.REEP (Residential Electrification & Engagement Platform) is our SaaS based platform that helps energy organizations (such as Community Choice Aggregators, Utilities, Cities, Counties, Solar installers) educate & engage residential consumers on the benefits of electrification. REEP applies a data driven, personalized and highly interactive approach to inspire consumers on electrification for their homes and personal transportation using technologies such as solar, electric vehicles, battery storage, electric water heater, electric space conditioner and induction cooktops.