Smriti Caprihan's Colleagues at Blockthrough
Smriti Caprihan's Contact Details
Waterloo, Ontario, Canada
Blockthrough
Smriti Caprihan's Company Details
Blockthrough helps the world's largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience to opted-in adblock users, using a filtering technology built on top of Prebid.js.To date, Blockthrough has helped its publishing partners recover more than $80 million in advertising revenue, which would have been otherwise lost to adblocking. Blockthrough's solution first and foremost respects user choice; it works only for opted-in users, and users can opt out at any time via their adblocker's settings.Blockthrough is the most popular adblock revenue recovery solution among the Top-150 US Comscore-ranked publishers. For its innovation and contribution to the publishing ecosystem, Blockthrough has been recognized by analysts and publications like Deloitte, The Globe and Mail, Adweek, AdExchanger, The Drum, and AdMonsters.