Purple Finance Ltd is a new age digital NBFC making MSME lending simple and accessible. We at Purple Finance help put the power back in the hearts, minds, and wallets of micro and small business entrepreneurs. Our innovative and digital approach ensures easier and simplified funding options for the micro and small business enterprise at competitive pricing, faster credit decisions and transparent processes.Our founding team at Purple Finance is led by Amitabh Chaturvedi, who has three decades of successful track record of enterprise building in the BFSI domain, including large new age banks. Rajeev Deoras is the other senior member of the founding team with over 35 years of experience in establishing new businesses, enterprise risk management frameworks & has led critical roles with prominent banks in the country.We long to establish ourselves first as a "Secured Fintech NBFC". We commit in providing an easy and transparent customer journey and faster credit decisions, backed by cutting edge technology.Our ethos is shaped by Environmental, Social and Corporate Governance (ESG) practices and Sustainable Development Goals (SDG). Our operation are environment friendly and shall enable a positive impact in our neighborhoods.