Sonia Amoroso's Contact Details

Sonia Amoroso's Company Details

Self Care Corporation

Sydney, New South Wales, Australia • 11 - 50 Employees
Consumer Goods

Self Care Corporation is leading the way in the Australian skincare industry. Since its inception in 2009, by acclaimed entrepreneur Sonia Amoroso, the company has established itself as a leader in developing, distributing, and marketing high-tech and clinical beauty products in Australia. Sonia has been recognized by numerous industry awards including the prestigious Ernst & Young Entrepreneur of the Year Award, and the Business Woman of the Year Awards, Sydney Graduate School of Management MBA Scholarship. She has most recently been awarded CEO Monthly’s Most Influential CEO 2023 (Beauty Care). With an impressive portfolio of powerful brands, including the highly successful freezeframe, Self Care Corporation is committed to delivering innovative solutions that solve today's beauty problems and address market needs. freezeframe Launched in 2009 with the global sensation freezeframe with INHIBOX the freezeframe brand became the number 1 selling brand in this category in 2016, with hero product REVITALEYES holding the place of number 1 eye cream in Australia for 4 years in a row – an incredible feat for an Australian made brand. The innovative range of products targets an array of beauty problems across eyes, face, body, lips and lashes, providing alternatives to professional services which are clinically proven. Keep it Simple Skin Taking a less is more approach by focusing on top-performing ingredients to achieve proven results, whilst minimizing non-essential ingredients. Our compact selection of essential and customisable products is "just what you need" and nothing you don't. Formulated for sensitive skin and made for everyone, Keep It Simple Skin delivers a curated selection of products that allow customers to simplify their skincare routine without sacrificing results. Alfree alfree is made for people with aspirin or salicylate allergies, chemical sensitivities, mint allergies, diabetes, and anyone wanting to reduce their chemical exposure.