Sonja Wyssbrod's Colleagues at Enginologi Inc.
Sonja Wyssbrod's Contact Details
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Enginologi Inc.
Sonja Wyssbrod's Company Details
For enginologi, your customer is at the center of the analysis. We build analytical engines that integrate into your operations to deliver results – one customer at the time. Enginologi's foundations were built on innovations coming out of MIT that proved instrumental in driving sales growth for a mature and declining product (to the tune of $200M per year). The product offering was expanded to advanced segmentation technologies that help understand what delineates responders to promotions from non-responders early on in product launches - that technology was developed by a team led by the former head of business technology and data science at Pfizer. Using that tech, we have helped a number of brands prepare and even turn around stalling launches by rapidly learning about and scaling promotional successes. Lastly, we developed a solution that takes the insights on promotion success and translates them into customer, context and channel specific recommendations. The latter tech helps reduce the response cycle from insight to execution from often 3-6 months to a day or less. All this makes for a more agile and evidence based launch.Our flagship products include:- eResponder: helps optimize the sales, marketing and service mix at the individual customer (whether it is an HCP or patient) level- eTracker: enables analytics teams to reduce the amount of time spent on data prep and focus more on creating insights for action- eRecommender: a best in class recommendation engine that transforms business insights into executed sales and marketing tactics in real time