s.o.a.p is a longstanding collaboration of friendly individuals from a wide spectrum of creative backgrounds who hold a pioneering position in Istanbul as the initiators of (((godet))) [96] and Magma music club [96] (re-opened as Indigo), the producers of the infamous A.d.A Project technivals [01], Maramao vintage store and freakuency.com; a community blog. A compass for Istanbul's alternative cultural life since 90's, s.o.a.p today represents a way of thinking, an aesthetic, rather than the efforts of a few informally committed souls. Events supported and organised by s.o.a.p reflect a perspective that can be defined as the spirit of Istanbul, within the inseparable food chain of art, design, culture, cinema and music. s.o.a.p collective combines Istanbul's mood and its state of mind with those refined from the universal community via online media like etrafta.com, freakuency, s.o.a.p System and undomondo.com .