At Aurate New York, we introduce a new way to think about fine jewelry. REAL GOLD – We offer fine jewelry for a fraction of the price of competition by selling directly to the customer, online. Same quality, smarter value. REAL GIVING – We give back a schoolbook to a child in need for every piece sold. All our materials are ethically sourced and made in NYC. AU means gold (remember the periodic table?) and we are pronounced "OR-ate", like the verb to story-tell. Because all of us have something to express, through our choices, our accessories and our commitment to others.