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Who are we?A Big Data Analytics Company focused on ‘Individual Consumer Data-drivenInsights' on a mass scale to significantly enhance the effectiveness of businessand marketing actions. We provide unique tailored solutions to each clientas compared to offering a standard package.What makes us unique?Our proprietary algorithms apply machine learning to multiple digital touch-pointsof 200+ million individual personas sourced from 47+ data sources, and continuallycurate them to keep it "LIVE". Thereon, we use trademarked predictive artificialintelligence to draw insights and provide specific recommendations. These uniquecapabilities allow us to enrich persona data from the public domain withnot only demographic but also behavioural & psychographic information on ahyper-personalized scale.Where can we help?As of now, we have seen applications in different industries such as FMCG, FMCD, BFSI (specific to do with potential/current customers for loans / mutual funds scheme), Properties, Retail, e-commerce - fundamentally any business where BIG volumes of individual data can be useful but are currently unused, ambiguous, inaccurate, unmanageable or non-actionable in its current form.