We are beings flung headlong into a busy, dizzying world, where it seems impossible to just stop, listen and look after ourselves. Yet we deserve it. You First guide us back to our inner identity, as spices, flowers and fruits give life to a magic potion that brings us closer to our secret self, fulfilling the miracle of true Rebirth. Three lines entirely made in Italy, fragrances formulated in our laboratory and crafted by an expert perfumer. Pure raw materials carefully researched, combined with the power of Helychrisum, the flower of immortality. Three olfactory families to express the new you. Neither male nor female, only looking for your heartstrings.