Uniting the Italian finest quality and clinically-proven, cutting-edge biopharma technology developed in labs in New York, LA TERAPIA/LIAOYU focuses on empowering youn generation through scientifically crafted hair care products. LA TERAPIA means "the therapy/the cure" in Italian. It is not just about hair care, but also about emotion, an experience, a way of living, and a safe space where you can relax and be yourself. Encouraging our generation to prioritize themselves, LA TERAPIA does not only take care of your scalp health but also your overall wellbeing.