The core product "Buding" (http://www.buding.com.au) is a innovative localized online social network service providing web-based service with the aim to help Chinese students and immigrants in Australia. The product currently have a focus on rich information and community generated reviews for Australian universities and their offered courses, and a pin-liked message board for information exchange. The entire site are integrated with social networking features which enable users to interact, follow and sharing contents with each other.