Stephen Brunt

Planning Director at The Behaviours Agency - Manchester, Manchester, UK

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Location
Manchester, England, United Kingdom
Company
The Behaviours Agency
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The Behaviours Agency

Manchester, Manchester, UK • 20 - 49 Employees
Advertising/Marketing/PR

Preference is being ahead of the competition in the customer's mind. That means being more motivating, more top-of-mind, easier to choose. Why does being the preferred choice matter?All buying behaviour is a series of choices. Each of these moments is a chance to be preferred, or a chance to lose out. While some of our decisions are carefully considered with all the options weighed, most are pretty much automatic, made without conscious thought. Behavioural science has shown that our brains work more like Alexa than a Google results page, coming up with just a ‘top answer' rather than a whole list of considerations. So the challenge is to make our clients' brands the top answer.

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Stephen Brunt currently works for The Behaviours Agency.
Stephen Brunt's role at The Behaviours Agency is Planning Director.
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Stephen Brunt works in the Advertising/Marketing/PR industry.
Stephen Brunt's colleagues at The Behaviours Agency are Tamsin Scott, Mark Griffiths, Sue Benson, Dorina Dambrosio, Mary Peel, Janey Leonard-Myers, Tom Richards and others.
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