What's In It For Me .com is a patent pending process dedicated to the Maximum Competitive Effective.\\Every time an individual or a company contemplates the purchase of any product or service, there is always someone else who knows about it long before the buyer starts shopping. They know because it comes up in conversation, in the elevator, in the break room, on the soccer field, at the dinner table, and so on. \\Whatsinitforme.com creates Buyer Validated Referrals™ by processing this information into Class A sales leads, complete with the Prime Buying Motive, timeframe, intent to buy and an invitation to call.