Prevalent is a solution to combat declining revenues, shrinking reimbursements and growing labor and supply costs in the healthcare industry. By combining the elements of web marketing, reducing staff involvement in the information gathering process and prioritize staff resources based on protocols we had established, we was able to both increase the total number of elective surgeries, reduce our labor and marketing costs and significantly reduce total patient acquisitions costs throughout the hospital system. Prevalent has demonstrated the ability to both grow revenues and reduce operating costs concurrently.