The Network Effect has been intricately involved across the short-form media format and the velocity of its creator economy, recognizing the level of attention both creators and consumers have for this specific style of content and community. They work closely alongside both the native short form creator ecosystem as well as both established and emerging platforms as short-form emerges into the definitive format of the future. The Network Effect's experience and foresight allows them to effectively incorporate brand partners, their products and priorities into the always evolving world of short-form. Most importantly – The Network Effect understands how to blur the lines between creator content and commerce, and create successful marketing campaigns within the short-form format.