Magical creates products that play an active role in personal health and happiness. Be a global leader in product innovation, and be at the forefront of consumer-focused cannabis derived health and wellness. brands.Consumers looking for the best way to incorporate cannabis (THC or CBD) into their daily life. They value convenience and love finding out about products that make their lives easier. They already know about cannabis, but are always interested in learning more.This group encompasses both consumers who seek to make their own consumables as well as those who prefer to purchase finished products.