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Greater Sydney Area
RDA Research
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Who We Are:At RDA we've developed a market leading process for creating synthetic populations and enriching them with information from market research surveys and government microdata. This didn't happen overnight; in fact, our journey began nearly 30 years ago when we started our business as strategic market researchers.From that point on, we've provided clients with actionable consumer intelligence to help inform their decision making and grow their businesses. Our strong track record of successful strategic planning, customer targeting and market analytics projects across a broad range of industries has provided a strong foundation for development of our quality, secure cloud-based portals and solutions.geoTribes Consumer Intelligence Platform:Today, our geoTribes Consumer Intelligence Platform provides a unique capability for data enhancement, market planning and targeting based on segmentation and consumer data modelled from our privacy-safe synthetic populations. With this as a foundation, we are further developing our range of provenanced segmentation and consumer data products and cloud services.We're also deepening our investment in the secure geoTribes Consumer Intelligence Platform to deliver our content to leading corporations and agencies in the five countries that we serve.