Sudhansu S's Contact Details

Sudhansu S's Company Details

VIRTUE

Toronto, Ontario, Canada • 0 Employees
Consumer Services

Our StoryRecognizing that we all live in a global socioeconomic system that is propelled by consumer spending at various levels, Virtue's founders came together to provide a convenient tool of economic empowerment. As black men, we understand the impact economics has on our community and see the value of the black dollar in consumer spending. Creating this product is our way of taking action and delivering a solution rather than just acknowledging the socio-economic problems that plague our communities. Our PurposeTo change the world by changing our spending. Money influences people, politics and power. It is the driving force of many, if not all, of our decision making frameworks in society. We believe by developing a tool that gives individuals the opportunity to make informed purchases, this will lead to visible economic impact in various communities. Our SolutionMany people are open to making a change in their consumer behaviour. Virtue makes this behavioural change convenient by automatically generating black-owned alternative options that are still high quality. This helps remove brand bias and make spending a more conscious activity without hassle. Virtue becomes a part of your regular shopping life through our Google Chrome extension tool and a source of information and inspiration through our platforms.