Sue Smith's Contact Details

Sue Smith's Company Details

JU*MA Jewel-Smile bvba

, , • 16 Employees
Luxury Goods & Jewelry

Specially for WomenA new Jewel is born, the DenWell. One day, Juliaan Matheuwezen's wife came home with a shiny stone on one of her teeth. She was thrilled. Unfortunately the little gem, which was only glued to the tooth, disappeared after only a few weeks. It was either lost or more probably swallowed by accident.Being a skilled teeth-technician Matheuwezen started to think about more "solid" alternatives. On the other hand, it also had to be something that was removable whenever the wearer was ready for something new.Grills: everything that shines isn't goldA little research quickly leads him to grills, already quite common amongst rappers and hiphoppers. These "grillz" or fronts are decorative covers that snap over one or more of their teeth.More on the track of body adornments like tattoos and piercings, he discovered a new means for young people to express their uniqueness in a unique way: the mouthjewel. He found also a new name for it; the "Denwell or DenWell", den(tal)well(ness).A thing of beauty is a joy that can be removedThe mouthjewels of JU-MA (JUliaan MAtheuwezen) are attached on teeth and can be removed without damaging it whatsoever. He recommends working with a licensed dentist (to have a perfect mould) and jewelry stores (for the diamonds you like).It's as simple as a partial prothesis, made of white or yellow gold, or chrome cobalt. For those allergic to these metals it can be coated with titan-nitride. They are placed in front of the teeth which greatly reduces the risk for plaque."I discovered that different models were available for men, but almost none for women, Matheuwezen say, there was definitely a need for elegance and feminity". EVEolution! Matheuwezen adds filosofically: "People will tend to smile more with a jewel (DenWell) in their mouth. Smiling is relaxing, so our mouth-jewels are good against stress, too".www.ju-ma.com www.jewel-smile.com info@ju-ma.com