When covid-19 has made the digital medium more accessible for the general public, It has made digital innovation to pop up from tier-II and tier-III cities. One more example of this is JEYPORE DUKAAN (www.jeyporedukaan.in) which has been build by targeting the local customers. The start-up has been build with a zero investment and working on the model of Zero inventory concept. The start-up has gained recently good momentum due to innovative marketing and service. The aim of the company is to build a quality network and association with all its customer base and penetrate more in the local and neighbourhood cities. #Startup