Initial Rewards is the largest dedicated provider of promotional merchandise and loyalty and reward technology for the Gaming Industry. We offer our clients a wide range of services which include branded merchandise, loyalty schemes, bespoke events, and hospitality and ad-hoc promotions. We believe in constant innovation; adding new brands to our product portfolio and new features to our core services every month. Critical to our original vision for the company was a belief that in order to offer incredible value, we must provide incredible service – and service is all about people. We strive to create true loyalty both with our employees as well as our clients through impeccable service and industry knowledge. At Initial Rewards, we believe loyalty should be rewarded.