GiftOn is a mobile website that inspires gift ideas through storytelling. We built GiftOn for an online community that dreams big about showing love, affection, and appreciation to the people important to them. GiftOn users share memorable real-life gift stories, and these stories serve as a springboard for others when they need ideas. During our 3-month pilot in the summer of 2015, we collected 300+ stories about everything from Scrub Daddy sponges as housewarming gifts to surprise magicians that crashed birthday parties. We launched our beta release on International Women's Day (March 8) 2017. Contact hello@letsgifton.com to access the beta site.GiftOn is currently participating in the inaugural cohort of the in-house tech startup accelerator program at Brad's Deals (http://www.bradsdeals.com/about-us/womens-tech-accelerator). GiftOn is a graduate of the Spring 2016 cohort of the WiSTEM program at 1871 Chicago.