MarketingNPV is a highly specialized advisory firm that helps Global1000 companies measure and improve the payback on their marketing investments through marketing budgeting and marketing resource allocation tools, marketing metrics, marketing dashboards, portfolio management frameworks, and marketing models. Our objective expertise lies in bridging finance and marketing organizations on practical measurement solutions, and finding credible ways to solve low/no data measurement challenges. We are subject experts and trainers to the Assocation of National Advertisers, the American Marketing Association, and the Marketing Leadership Council.