Suzanne Yallum's Contact Details

Suzanne Yallum's Company Details

Hale Advisors

Kingston, NY, US • 20 - 49 Employees
Advertising/Marketing/PR

Hale Advisors believes healthcare and pharmaceutical organizations deserve a trusted partner who provides strategic guidance and tactical support to ensure marketing excellence. We provide five core services to our clients: Organizational Readiness: By helping clients improve their organizational readiness, we ensure the best team structure and culture is in place to drive business results and communicate those results throughout the organization. The right structure and culture provides consistent strategies and tactics throughout the organization to best support the brands. Guidelines Development: By creating guidelines on topics such as social media, web standards, web advertising, and mobile, we ensure organizations and their brand teams know exactly how to execute their marketing strategies and tactics within the different marketing channels. Educational Design: We design educational programs – which are often an extension of guidelines development and cover digital, traditional, and emerging media – to ensure the brand teams and others within their organization understand and further their capabilities. Brand Valuation: We help clients understand which marketing channels most effectively drive brand objectives to determine where they should focus their digital marketing efforts. Clients are able to optimize their budgets, uncover untapped opportunities, and identify what they should keep doing, change, or stop doing altogether. Organizational Support: When Hale Advisors' clients need additional help, such as creating industry POVs or benchmarking reports, we deliver the right solutions or recommendations.